Last week I had an amazing time and learned so much from Kim Garst’s BOOM SOCIAL! event in Orlando, Florida. Kim Garst is one of Forbes Top 20 Social Media Influencers (okay she’s listed as #8 which makes her in the TOP TEN!) in the country and so when I heard that she was hosting this three day event, I HAD to go! Boy, am I glad that I did! I was able to meet so many amazing people and reconnect with old friends and enjoyed learning and drawing many of the guest speakers. Here are my top 10 things that I took away from the conference that I’d love to share with you.
#1. SERVE WHO YOU ARE MEANT TO SERVE – it’s not about YOU but about SERVING OTHERS. This was an excellent reminder to use your talents and gifts and help others who may be struggling with their business. How can I serve my ideal client? What can I do to make their life a bit better? This was a great reminder to get out of one’s own way and focus on others to help you move forward past any fears. It’s about serving the client.
#2. People don’t want perfection – they want authenticity and realness. I call Facebook “FAKEBOOK.” Not everything in life is picture perfect and it’s okay to show up in your business with your imperfections. The more you are YOU, then the more others can see themselves in you and CONNECT. We all want to relate and connect with one another so showing that you are authentic will help welcome others into your services and offers.
#3. NOMOPHOBIA is a real word. It means having a fear of being without your mobile device! Brand new in the Webster Dictionary. Who knew???
#4. 80% of sales require FIVE follow up calls. 67% of people give up after the FIRST CALL. We all know that the fortune is in the follow up so why not schedule in a calendar to be persistent and consistent until you get that “YES!” And if you don’t get that YES! then you have to say “Oh… well, you just don’t understand now do you?” As Nicole Walters said do the PRETTY Method of following up;
Personal connection, Review statements, Excitement phase, Timeline Urgency, Teaser date and be YOU!
#5. FaceBook Ads are ATMS. Be sure to have these 8 key items in them: Location, Audience, Budget, Links, Graphics, Copy and Results. Use 6 graphics and then narrow it down to the top two. Use Ads Manager to see how the results are and tweak the ads until you get the results you want.
#6. Livestreaming is here to stay and FaceBook Video Ads are around the corner. People will click on video links 3xs as more than on photos when it comes to engagement with your audience. Focus on your audience within the first ten seconds on what’s in it for them from your offering and BOOM! you’ll have their attention!
#7. Funnels come in THREES. Social Share funnels, Fishbowl funnels and Football phone funnels. Each funnel option guides your social media audience to the direction where you want them to click on your opt-in page, product or link. With the right funnel strategy you can have lots of traffic to your website!
#8. Outsourcing equals FREEDOM. 65% of US based businesses outsource their work to virtual assistants and save themselves a lot of time to get their work DONE and focus more on what they enjoy doing. Find out your weaknesses and delegate them to someone else!
#9. Use these COOL TOOLS. Use www.screenflow.com to edit your videos and www.revv.com to have your livestream videos transcribed into a blog! Design graphics with www.canva.com and use www.twitter.com to resize graphics and tweet out your messages!
#10. OWN IT! Own your own uniqueness, awesomeness and decide what is truly important to you and keep this all in alignment. You can’t serve others if you are off balanced with who you truly are and who you are willing to serve.
Check out the cool drawings I did of the speakers below. You can always email me a message if you want more information on the speakers below at firstname.lastname@example.org